I am prepared to accept the demise of letter writing discussed in your editorial (The Guardian view on sending letters: the writing’s on the wall, 22 December) if it also means the abolition of all forms of postal marketing.
In an online age, the obscene environmental cost alone of printing and distributing large volumes of paper material, 99% of which will go straight into a recycling bin unread, should have caused the demise of this form of advertising years ago. No one would miss it.
Daniel Owen
Torrington, Devon
Why do charities send out their Christmas appeals repeatedly to the same recipients? During October and November, I received 10 mailings from Crisis – and presumably I am not alone.
What proportion of its income covers the cost of designing, printing, packing and posting this stuff to possibly thousands of addresses? And does it believe this will result in repeated donations?
Marlene McAndrew
London
#Advertising #post #Postal #service
